Pinterest is an extremely popular social media platform that is getting more and more popular everyday. When this social media platform came out three years ago I had a feeling it had a lot of potential. First and foremost, it’s visual which makes it extremely easy to spot what you’re looking for. Don’t get me wrong, I love Twitter but I feel it’s much easier seeing something you like in a picture rather than 14o characters. The traffic and users on Pinterest are at an all time high and I believe it’s only going to increase.
Just like other social media sites you can search for your interests, follow others with similar interests and share your “pins” on boards that you create. This can be just for fun but it can also be done for business. I’ve heard a lot of people talking about how they’ve found new recipes, ideas for their homes, designed new outfits and booked trips to new destinations. Again, it can be a fun site for gathering new ideas but also has tons of potential in the business world. When you “pin” it allows your followers or those that are searching for that specific content to “re-pin” or share with their network. This is very similar to a re-tweet on Twitter.
Pinterest has been especially popular with bloggers who are trying to drive traffic to their sites because they can design a Pinterest board that relates to their product or service and load it with tons of content that will attract their readers/customers and draw them in for a closer look. The bottom line is the more you share the more you will attract. For example, I’ve talked to several foodie bloggers who “pin” recipes on Pinterest. When you click on the picture of the food it takes them directly to their blog site where they can read the recipe. Some people have stated that it has increased their web traffic one-hundreth fold.
The following are benefits of using Pinterest and how it can help SEO.
- Backlinks to your website
- Keyword targeting
- Social sharing “pin” it button just like the Facebook “like” button on your site.
- Link Pinterest to Facebook and Twitter
Within the last couple of weeks, Pinterest is now offering web analytics to see the reach of your pins which is going to go a long way in showing businesses the importance of how Pinterest can help drive traffic. As always, with any social media site the key is to make sure you have a strategy in place before you join. Social media is going to continue to grow and there is no way you can actively promote on every site the way you should but if you’re looking to increase web traffic and have a visual application Pinterest might just be the right place for you to start hanging out more.